DBB3114 ENTREPRENEURSHIP

Description

SESSION	JAN-FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB3114 ENTREPRENEURSHIP

 

 

Assignment Set – 1

 

Q.1. Explain the elements of entrepreneurship. Explain the relationship between entrepreneurship and economic development. (5+5 = 10 Marks)

Ans 1.

Elements of Entrepreneurship

Entrepreneurship is a dynamic process which involves the identification of opportunities as well as mobilizing resources and developing new ventures that generate profits. It’s built around several fundamental elements that define the entrepreneurial process and differentiate it from the normal business activities.

Innovation is the primary part of entrepreneurship. Joseph Schumpeter described the entrepreneur as an innovator, who creates the use of new products process, markets, basic materials or organizational types.

 

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Q.2. What are District Industries Centres? Write a note on the difference between intrapreneur and entrepreneur. (5+5 = 10 Marks)

Ans 2.

District Industries Centres (DICs)

District Industries Centres are government-established administrative bodies set up at the district level in India with the primary objective of promoting small-scale and cottage industries in rural and semi-urban areas. The DIC scheme was conceived with the help of the Central Government in 1978 as an all-in-one service that could give all the support small business owners require in one place, removing the

 

 

Q.3. Discuss the role of technological changes in entrepreneurial opportunities. Describe the reasons why the business plans fail. (5+5 = 10 Marks)

Ans 3.

Role of Technological Changes in Entrepreneurial Opportunities

Technological change is a major reason for entrepreneurial growth, in that it transforms industries, creates new markets, as well as makes older products obsolete. Peter Drucker highlighted it as one of the main drivers for technological innovation that allows entrepreneurs to build new businesses.

The internet’s commercialisation in the 90s led to the possibility for entrepreneurs like Jeff Bezos at Amazon, Pierre Omidyar at eBay, and Larry Page and Sergey Brin at Google to build businesses that would have been difficult

 

 

Assignment Set – 2

 

Q.4. Explain the different stages of financing by venture capitalists. Explain Marketing for new venture. (5+5 = 10 Marks)

Ans 4.

Stages of Financing by Venture Capitalists

The term “venture capital” refers to a variety of private equity funding provided by professional investors to startup and businesses in early stages that have the potential for rapid growth. Venture capitalists put money into for equity stakes, and usually are looking for returns via an purchase or initial public offering. The financing for venture capital is

 

Q.5. What are demographic segmentation and psychographic segmentation? Explain market penetration strategy. (5+5 = 10 Marks)

Ans 5.

Demographic Segmentation

Demographic segmentation is a method that divides a market into distinct groups, based on factors that define a population, such as age, gender, income level, education as well as marital status, job and family size, religious beliefs or religion, as well as the nationality. It’s the most widely used form of market segmentation due to the fact that demographic variables are easily measured, and data are readily available from census data and market research, and demographic

 

 

 

 

Q.6. What is franchising model? Explain its advantages as well as disadvantages. (5+5 = 10 Marks)

Ans 6.

Franchising Model

It is a model of business that allows the proprietor of a successful business system, referred to as the franchisor, grants a second individual,”the franchisee,” to run a business using the franchisor’s brand name, product, systems, and operating guidelines as a condition of payment for an initial franchise fee and on-going royalties. The franchisee can be described as an independent business owner that invests the capital of their own to create and operate the franchise unit but must adhere to the standards and guidelines set by the franchisor. Franchising has been one