DCA3143 E COMMERCE

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Description

SESSION SEP 2024
PROGRAM BCA
SEMESTER V
COURSE CODE & NAME DCA3143 E COMMERCE
   
   

 

 

Set-I

 

  1. What is E- Commerce? Discuss the unique features of E-Commerce in detail.

Ans 1.

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. It has transformed the way businesses operate by enabling transactions to occur online, eliminating geographical barriers, and providing a seamless digital experience for consumers and businesses alike. E-commerce includes various models such as Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to-Consumer (C2C), and Consumer-to-Business (C2B). It also encompasses activities like online shopping, electronic payments, internet banking, and

 

 

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  1. What are Computer Networks? Explain the importance of the internet in detail.

Ans 2.

A computer network is a system of interconnected devices that communicate and share resources, such as data, software, and hardware, over a medium. These devices include computers, servers, routers, and other communication hardware. Networks can vary in size, from small local area networks (LANs) to expansive global networks like the internet. Networking is essential for enabling connectivity and collaboration in today’s digital world.

Importance of the

 

  1. What is XML? Discuss the need of XML in detail with the help of suitable example.

Ans 3.

XML, or Extensible Markup Language, is a versatile and flexible markup language used for storing, transmitting, and organizing data in a structured and readable format. Unlike HTML, which is used to

 

 

 

Set-II

  1. What is E-Marketing? Discuss its advantages and disadvantages in detail.

Ans 1.

E-marketing, or electronic marketing, refers to the use of digital channels, technologies, and strategies to promote products and services. It encompasses a range of activities, including email marketing, search engine optimization (SEO), social media marketing, content marketing, and online advertising. The advent of the internet and digital technologies has made e-marketing an integral component of modern business strategies, allowing companies to reach a global audience efficiently

 

 

  1. Discuss the evolution of CRM in detail.

Ans 2.

Customer Relationship Management (CRM) refers to the strategies, technologies, and practices that businesses use to manage and analyze interactions with customers throughout the customer lifecycle. CRM aims to enhance customer satisfaction, loyalty, and profitability by personalizing experiences and optimizing

 

 

  1. Explain the objectives of designing an intelligent website.

Ans 3.

An intelligent website goes beyond static content delivery by using advanced technologies to provide dynamic, personalized, and interactive experiences for users. The primary objective of designing such a website is to enhance user engagement, improve functionality, and optimize business outcomes. Intelligent websites leverage technologies such as artificial intelligence, machine learning, and data analytics to adapt to