DCM3104 E COMMERCE

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Description

SESSION JULY-AUGUST 2024
PROGRAM BACHELOR OF COMMERCE (B.COM)
SEMESTER V
COURSE CODE & NAME DCM3104 E-COMMERCE
   
   

 

 

Set – 1

 

  1. Define e-commerce. Explain its advantages and disadvantages. 2+4+4

Ans 1.

Definition of E-Commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services through electronic platforms, primarily the internet. It encompasses a wide range of activities, including online shopping, digital payments, internet banking, online ticketing, and more. E-commerce has transformed traditional business practices by enabling transactions across borders and time zones, providing

 

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  1. Explain in detail the main functions of e-commerce.

Ans 2.

Online Retailing and Shopping

The primary function of e-commerce is to facilitate online retailing and shopping. It provides customers with a platform to browse, select, and purchase products or services without needing to visit a physical store. This process is supported by user-friendly interfaces, product categorization, and search

 

  1. Explain the main business models in detail.

Ans 3.

Business-to-Consumer (B2C) Model

The Business-to-Consumer (B2C) model is the most common form of e-commerce, where businesses sell products or services directly to individual consumers. This model includes online retail stores,

 

Set – 2

 

 

  1. Explain the process of cryptography in detail.

Ans 4.

Introduction to Cryptography

Cryptography is the science of securing information through the use of mathematical algorithms and techniques. It ensures the confidentiality, integrity, authenticity, and non-repudiation of data during transmission or storage. Cryptography is widely used in e-commerce, online banking, and communication systems to protect sensitive information such as passwords, credit card

 

  1. Describe the e-marketing. Differentiate it from traditional marketing. 2+8

Ans 5.

Definition of E-Marketing

E-marketing, or electronic marketing, refers to the use of digital platforms and internet-based tools to promote products and services to consumers. It encompasses various online channels such as social media, search engines, email, and websites to reach and engage with target audiences. E-marketing leverages technology and data analytics to deliver personalized marketing campaigns, enabling

 

  1. Define the m-commerce. Explain the main components of M-commerce. 2+8

Ans 6.

Definition of M-Commerce

M-commerce, or mobile commerce, refers to the buying and selling of goods and services through mobile devices such as smartphones and tablets. It is a subset of e-commerce that leverages mobile technology to provide consumers with a convenient and accessible platform for conducting transactions. M-commerce includes activities like online shopping, mobile banking, ticket booking, and