DCM3104 E COMMERCE

Description

SESSION	JAN-FEB 2026
PROGRAM	BACHELOR OF COMMERCE (B.COM)
SEMESTER	V
COURSE CODE & NAME	DCM3104 E-COMMERCE

 

Set – 1

 

 

Q.1. Explain the history of the internet. (10 Marks)

Ans 1.

Origins and Early Development of the Internet

The development of the internet has been one of the most transformational technological advancements in history, evolving from a classified military network of communication to the global civilian information infrastructure that supports all aspects of modern communication, commerce as well as knowledge exchange. The roots of the internet are traced to the U.S. Department of Defense’s Advanced Research Projects Agency, that established ARPANET in the year 1969. The network was open, decentralized network with a packet switcher that was created to preserve communication capabilities even following nuclear attacks with messages being routed

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Q.2. Discuss the E-Commerce framework architecture in details. (10 Marks)

Ans 2.

E-Commerce Framework Architecture

E-commerce framework architecture refers to the complete multi-layered technical as well as business infrastructure that allows for electronic transactions in commerce over the internet. Knowing this structure is crucial for the creation of robust, scalable as well as secure online commerce platforms. The framework can be conceptualized as a system of interdependent layers that each provide foundational

 

Q.3. Discuss various types of Business model in details. (10 Marks)

Ans 3.

Business Models in E-Commerce

The e-commerce model business model defines the mechanism through how a company generates deliver, monetizes, and also captures profits from online commercial transactions, specifying who the customers are, what value they being provided, how transactions are made possible, and what

 

Set – 2

 

 

Q.4. Describe in detail third party payment processing. (10 Marks)

Ans 4.

Third Party Payment Processing

Third party payment processing refers to the use of specialized independent intermediary firms that oversee and facilitate electronic financial transactions between sellers and buyers for merchants on their behalf, making it unnecessary for merchants to establish direct connections to multiple banks and networks. Instead of creating individual merchant accounts for each card network and coordinating the complicated transactions on their own, firms join with a third party payment processor

 

 

Q.5. Explain the concept of internet marketing. (10 Marks)

Ans 5.

Concept of Internet Marketing

Internet marketing, often referred to as digital marketing or online marketing, refers to the practice of spreading awareness about brands, products, and services brands in order to attract audiences using internet-based channels, platforms, as well as technologies. It makes use of the interactivity, measurement and personalised capabilities of digital media. It allows you to communicate with potential clients at a large scale, with precisely targeted messages creating brand recognition, generating leads, driving conversions, and fostering long-term customer connections. Internet marketing differs than traditional marketing with respect to measurement in real-time, its

 

Q.6. Write in details about various types of m commerce. (10 Marks)

Ans 6.

Mobile Commerce (M-Commerce)

Mobile commerce, also known by the abbreviation m-commerce, is any transaction in commerce, information exchange, or the delivery of services that is carried out using handheld wireless devices, including tablets, smartphones and wearable devices. M-commerce comes from the fusion of mobile telecommuting and electronic commerce, extending the accessibility and reach of transactions via digital technology beyond the desktop computer to wherever users carry their mobile devices. India is one of the fastest growing markets for m-commerce, driven by the the Jio revolution,