DCM7102 E-COMMERCE

Description

SESSION	March 2024
PROGRAM	MASTEr of commerce
SEMESTER	III
course CODE & NAME	DCM7102 – E-COMMERCE
CREDITS	04
nUMBER OF ASSIGNMENTS & Marks	02 30 MARKS EACH

 

Assignment Set – 1^ST

Questions

 

1. Explain the concept of e-commerce and throw some light on the domains of e-commerce.

Ans: Concept of E-commerce

E-commerce (Electronic Commerce) refers to the buying and selling of goods and services over the internet. It encompasses a wide range of business activities that occur online, including retail shopping, banking, investing, rentals, and the exchange of services. E-commerce allows businesses and consumers to transact without the need for physical interaction, making it a

 

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2. Describe the e-business models based on functionality.

Ans: E-Business Models Based on Functionality

E-business models define how businesses operate online, generate revenue, and create value for their customers. These models vary based on the functionality and the type of transactions they facilitate.

Here are the primary e-business models based on functionality:- 

Online Retail (E-tailing

 

3. Enumerate the e-commerce software options accessible for businesses.

Ans: E-commerce Software Options for Businesses E-commerce software is essential for businesses to set up online stores, manage sales, and provide customer support. Various platforms cater to different needs, ranging from simple storefronts for small businesses to comprehensive solutions for large enterprises.

Here are some popular e-commerce software options accessible for businesses: 

Shopify:  Features: Easy to use, customizable templates, integrated payment processing, mobile responsiveness, extensive app ecosystem, SEO and marketing tools.

Ideal for: Small to

 

Assignment Set – 2^ND

Questions

 

4. Illustrate the process of risk management and enumerate the techniques employed for risk control.

Ans: Process of Risk Management Risk management is a structured approach to identifying, assessing, and managing risks to minimize the impact of potential threats and maximize opportunities.

The process involves several key steps: 

Risk Identification: 

Objective: To identify potential risks that could affect the project, process, or organization.

Activities: Brain

 

 

5. Explain the concept and types of e-marketing.

Ans: Concept of E-Marketing

E-Marketing, or electronic marketing, refers to the use of digital technologies and internet platforms to promote and sell products and services. It encompasses various online marketing strategies and techniques aimed at reaching potential customers, building brand awareness, and driving sales through digital channels. E-marketing leverages tools such as websites, email, social media,

 

6. Elaborate the strategies for website development.

Ans: Strategies for Website Development Effective website development involves a combination of planning, design, technology, and on-going optimization.

Here’s a detailed look at the key strategies for developing a successful website: 

1. Define Objectives and Goals Identify Purpose: Determine the primary purpose of the website—whether it’s for e-commerce, informational content, portfolio, or service-based.

Set Goals: Establish