M.Com DCM 6203 MARKETING MANAGEMENT

Description

 

SESSION	APRIL 2024
PROGRAM	MASTER OF COMMERCE
SEMESTER	II
COURSE CODE & NAME	DCM6203 MARKETING MANAGEMENT

 

 

 

Set – 1

 

1. What is Marketing? Explain its Scope

Ans 1.

Marketing is a fundamental business function that revolves around identifying, anticipating, and satisfying customer needs effectively and profitably. It extends beyond mere selling and advertising, encompassing a broader spectrum of activities aimed at creating value for both the company and its customers. This strategic tool is crucial for establishing a connection between a business and its target audience.

Core Concept of Marketin

 

 

2. What is Marketing Information System? What are its disadvantages

Ans 2.

A Marketing Information System (MIS) is a structured arrangement of data, systems, tools, and techniques that systematically gathers, sorts, analyzes, evaluates, and distributes necessary, timely, and accurate information to marketing decision makers. This system integrates data from various sources, including

Its Half solved only

Buy Complete from our online store

 

https://smuassignment.in/online-store/

 

MUJ Fully solved assignment available for session FEB 2024.

 

Lowest price guarantee with quality.

Charges INR 198 only per assignment. For more information you can get via mail or Whats app also

Mail id is aapkieducation@gmail.com

 

Our website www.smuassignment.in

After mail, we will reply you instant or maximum

1 hour.

Otherwise you can also contact on our

whatsapp no 8791490301.

 

 

3. Explain the Internal factors affecting the business

Ans 3.

Internal factors significantly influence the operations and success of a business. These factors, which are within the company’s control, can include management structure, organizational culture, human resources, and operational processes. Each element plays a crucial role in shaping the business’s strategic direction and its ability to respond to external environments.

Management and

 

 

Set – 2

 

4. Explain Poter’s five model

Ans 4.

Michael Porter’s Five Forces Model is a powerful tool used for analyzing the competitive environment of an industry. This model helps businesses understand the various external pressures that can impact their profitability and helps strategize their market position more effectively. The five forces identified by Porter are: Competitive Rivalry, Threat of New Entrants, Threat of Substitute Products or Services, Bargaining Power of Suppliers, and Bargaining Power of Buyers.

Competitive Rivalry is the core of Porter’s model, focusing on the number and capability of competitors in the market

 

 

5. What is pricing? Explain the forms of pricing.

Ans 5.

Understanding Pricing

Pricing is a critical aspect of marketing strategy that involves determining the right price for a product or service. It is a complex decision that must consider costs, consumer demand, market conditions, and competitor actions. Effective pricing strategies not only cover the cost of production but also generate profit while

 

 

 

6. What are the factors to be considered for selecting distribution channel. Explain any 4 of it

Ans 6.

Factors to Be Considered for Selecting Distribution Channel

When selecting a distribution channel, businesses must consider various factors that influence the effectiveness and efficiency of the product reaching the consumer. These factors include product characteristics, customer preferences, market environment, cost considerations, and competitive actions. The nature of the product, such as its perishability, size, and complexity, dictates suitable distribution methods. Customer preferences can determine whether a direct or indirect channel is more appropriate, while the