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SESSION July 2023
PROGRAM MASTER of business administration (MBA)

30 Marks each


Assignment Set – 1



  1. Why environmental scanning is considered important in the strategic management process? Explain. Discuss Porter’s value chain.

Ans 1.

Environmental scanning is a crucial part of the strategic management process for several reasons:

  1. Identify Opportunities and Threats: It helps an organization to identify the opportunities and threats in its external environment. This includes the economic, social, political, technological, and legal factors that can impact an organization’s functioning. By identifying these opportunities and threats, an organization can formulate strategies to


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  1. Describe the AFI model of strategic management. Write short notes on Synergy.

AFI model of strategic management

The AFI model is a strategic management framework developed by academics to help organizations effectively formulate and implement strategies. It stands for Analysis, Formulation, and Implementation, which are the three key phases of the strategic management process.

  1. Analysis: This is the first phase, where the organization conducts a comprehensive analysis of its internal and external environment. Internally, this involves assessing the



  1. Describe the types of Strategic Control.

Strategic Control: Strategic control is essential for any organization as it helps to monitor the progress of strategic plans and whether the company is moving towards its goals and objectives. Different types of strategic control are designed to assess different aspects of the company’s strategy at different intervals of the planning and execution process.

  1. Premise Control: This is the first type of strategic control and it is essential to ensure the


Assignment Set – 2

  1. Discuss the different factors which should be considered before framing a business policy. List out and briefly explain the types of business investment strategies.

Before framing a business policy, several factors must be considered to ensure the policy is effective, practical, and beneficial for the business. Here are some key factors to consider:

  1. Objectives of the Business: The primary objective of any business policy is to support the overall goals and objectives of the business. Therefore, before framing a business policy, it is essential to have a clear understanding of the business’s objectives and how





  1. What are the potential risks and benefits of engaging in strategic alliances? Write a brief note on the Business Strategies of MNCs.

Potential Risks and Benefits of Engaging in Strategic Alliances

Engaging in strategic alliances can provide several benefits but also comes with potential risks.


  1. Access to New Markets: Strategic alliances often allow companies to enter new markets more quickly and with a higher chance of success than if they tried to do it alone.
  2. Sharing of Resources: Partners can share financial resources, technologies, and skills that they might not have been able to afford or develop on their own.



  1. How can organizational leaders foster a creative and innovative business culture that encourages employees to think outside the box and take risks? Discuss specific strategies and examples.

Creating a culture of creativity and innovation requires a concerted effort from organizational leaders. Here are some strategies and examples to foster a creative and innovative business culture:

  1. Encourage Curiosity and Learning: Leaders can encourage employees to be curious, ask questions, and seek out new ways of doing things. Google, for example, used to allow employees to spend 20% of their time on side projects, which led to the creation of some