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SESSION February – March 2024
course CODE & NAME DMBA401 – Strategic Management and business policy



Assignment Set – 1st



  1. Can you outline the strategic management process and illustrate each stage with real-life examples from contemporary business contexts?

Ans: The strategic management process is a systematic approach to defining an organization’s strategy, making decisions, and executing actions to achieve long-term goals. This process typically involves five key stages: goal setting, analysis, strategy formulation, strategy implementation, and evaluation and control.

Let’s outline each stage with real-life

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  1. How does Porter’s Five Forces model aid in analyzing competitive dynamics within an industry? Provide a detailed examination of each force, supported by examples from a specific industry or company

Ans: Porter’s Five Forces model is a framework developed by Michael E. Porter to analyze the competitive dynamics within an industry. It helps businesses understand the underlying drivers of profitability and competition in their industry. By examining these forces, companies can develop strategies to enhance their competitive position. Let’s analyze each force in detail and illustrate them with examples from the airline industry. 

  1. Threat of New Entrants Description: This force examines how easily new competitors can enter the market.


  1. Describe some of the pitfalls associated with each of the three generic strategies. Explain the concept of SBU with suitable examples.

Ans: Pitfalls of the Three Generic Strategies Michael Porter identified three generic strategies that companies can use to gain a competitive advantage: cost leadership, differentiation, and focus. Each of these strategies has potential pitfalls that can undermine their effectiveness if not implemented correctly. 

  1. Cost Leadership Description: A cost leadership strategy involves becoming the lowest-cost producer in an industry, enabling the firm to offer products or services at lower prices than



Assignment Set – 2nd



  1. Discuss the steps involved in business continuity plan. What are the three major types of strategic alliances organizations form for the purpose of developing a competitive advantage?

Ans: Steps Involved in a Business Continuity Plan (BCP) A Business Continuity Plan (BCP) is a strategic framework that helps organizations prepare for, respond to, and recover from disruptive events. The following steps are typically involved in developing a comprehensive BCP:  Project Initiation and Management:  Establish the BCP project, including scope, objectives, and budget



  1. There are four basic strategies—international, global, multi-domestic, and transnational. What are the advantages and disadvantages associated with each?

Ans: When companies expand their operations beyond domestic borders, they typically adopt one of four basic strategies: international, global, multi-domestic, and transnational.

Each strategy comes with its own set of advantages and disadvantages.

Here’s an analysis


  1. Discuss the various types of Innovation with suitable examples. Identify the challenges and pitfalls of managing corporate innovation processes.

Ans: Innovation is a critical driver of growth and competitiveness in today’s business environment. It can take various forms, each with unique characteristics and impacts. Understanding these types can help organizations strategically manage their innovation processes. Additionally, managing corporate innovation involves significant challenges and pitfalls. 

Types of Innovation

Radical Innovation Description: Radical