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Assignment Set – 1

  1. How is mass media a part of our everyday life? Elaborate with proper examples.

Ans: Mass media has become an integral part of our everyday lives, shaping how we receive and consume information, influencing our opinions, and providing entertainment.

Here are several ways in which mass media has a significant presence in our daily lives, along with examples: 

News Consumption: Mass media, including newspapers, television news, radio, and online news sources, provide us with daily updates on local, national, and international events. We rely on these sources to


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  1. In the context of the rapid growth of digital media, discuss the future of television as a mass communication channel.

Ans: The rapid growth of digital media has undoubtedly transformed the landscape of mass communication, including the television industry. While the future of television as a mass communication channel is evolving, it continues to hold relevance and adapt to changing consumer preferences


  1. Discuss in detail the history and growth of All India Radio.

Ans: (AIR), known since 1956 as ‘Akashvani,’ is India’s national public radio broadcaster. It was established in 1936. AIR is the largest radio network globally broadcasting organisation all over the world in terms of the number of languages and the spectrum of socioeconomic and cultural diversity it serves. Its home service comprises 420 stations located across the country, reaching nearly 90%


Assignment Set – II

  1. Analyse the influence of video/visual programs in cultivating violent behaviour among children.

Ans: The influence of video/visual programs on cultivating violent behavior among children is a topic of on-going debate and research.

While it is difficult to establish a direct causal relationship between watching violent content and engaging in violent behavior, there are several factors to consider when analysing this issue: 

Observational Learning: Children, especially at a young age, are highly susceptible to observational learning. They tend to imitate behaviors they see in the media, including violence. When


  1. ‘Radio was considered the best medium for disseminating developmental issues to the rural mass.’ Express your views on this statement.

Ans: The statement that “Radio was considered the best medium for disseminating developmental issues to the rural mass” holds significant validity, particularly in the context of rural areas and developing regions.

Here are my views


  1. Explain with suitable examples the impact of globalization on Indian cinema.

Ans: Globalization has had a significant impact on Indian cinema, both in terms of content and reach.

Here are some examples of how globalization has influenced Indian cinema: 

Increased International Recognition: Indian films, particularly those from the Hindi film industry (Bollywood), have gained global recognition and a wider international audience. Films like “Slum dog Millionaire” (2008), directed by Danny Boyle, showcased Indian talent and culture to a global