DMJ6104 COMMUNICATION THEORIES & MODELS

Description

SESSION	March 2023
PROGRAM	Journalism & Mass COMMUNICATION
SEMESTER	I
course CODE & NAME	DMJ6104 Communication theories & Models

 

Assignment Set – 1

Questions

1. Distinguish between qualitative and quantitative research. Provide examples.

Ans: Quantitative Research Quantitative research methods are intended to create statistically valid data that reveals the number of people who do or believe something. Quantitative data is usually expressed numerically in the form of averages, ratios, or ranges. When doing a large-scale needs assessment or baseline survey, quantitative research is extremely valuable. It also involves a deductive approach to the relationship between theory and research, emphasising testing theories. It also incorporates practices and norms of the natural scientific model and

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2. Explain how mass communication is different from other forms of communication.
   Ans: Mass communication is a distinct form of communication that differs from other types of communication based on several key characteristics. Here’s an explanation of how mass communication sets itself apart: Audience Size and Reach: Mass communication involves the dissemination of

 

3. Define theory. Discuss the characteristics of a good theory.

Ans: The term “theory” refers to a “system of concepts and statements, models, or principles that, when applied together, make the empirical world more understandable.” The theory explains the phenomenon based on a set of criteria, whereas the paradigm offers the context or framework within which a theory can be tested and quantified.

Reviewing of all previous findings of similar studies, simple logical deductions, and knowledge of

 

4. Write a short note on empiricism.

Ans: Empiricism is the belief that all knowledge is derived from sense perception and emphasises the importance of experience and evidence. It argues that only a posteriori knowledge can be gained by human beings (i.e., based on experience). Similarly, most empiricists reject the idea of innatism or innate ideas (that the mind is born with ideas or knowledge and is not

 

5. Analyse the social constructivist paradigm using suitable examples.

Ans: The social constructivist paradigm is a theoretical framework within social sciences that emphasizes the role of social interactions, language, and shared meanings in the construction of knowledge and

 

Assignment Set – 2

1. Examine critically the social responsibility theory of media and its relevance in contemporary society.

Ans: The social responsibility theory of media is a normative theory that suggests the media has a responsibility to serve the public interest and function as a watchdog for democracy. It argues that media organizations should be accountable for their actions, provide accurate and unbiased information, and promote the well-being of society. However, while the theory has its merits, its relevance in contemporary society can be subject to critical examinati

 

 

2. Discuss the significance of models in communication. Write a critique of Aristotle’s communication model.

Ans: Significance of Models in Communication:  Models play a crucial role in the field of communication by providing simplified representations of complex communication processes.

Here are some key reasons why models are significant in communication: 

Understanding

 

3. Analyse critically the agenda setting theory of communication with appropriate examples.

Ans: The agenda-setting theory of communication suggests that the media plays a significant role in influencing the public’s perception of social issues by determining the prominence and salience of topics. It posits that the media’s selection and presentation of news stories shape the public’s agenda and the issues they perceive as important. While the theory has garnered considerable attention and suppo