Sikkim Manipal University (smude) MBA Spring 2019 assignment 

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SMU MBA Spring 2019 sikkim assignment solved sample only

MBA 1 sem spring 2019

MBA 1 semester

MBA 2 sem spring 2019

MBA 2 semester

3rd semester 3rd semester old 4th semester
Spring 2019 3rd semester common spring 2019 3rd sem common old  spring 2019 4th semester common 
Human resourse hrm301-4
Human resourse hrm401-4
Finance Fin301-4
Finance Fin401-4
Information systerm Ism301-4
Information system ism401-4
Marketing mkt301-4
Marketing mkt401-4


4th semester old code
spring 2019 common 4th semester
Human resource mu0015-18
Finance mf0015-18






PROGRAM Masters of Business Administration - MBA





Research Methodology


Q.1 Detail the Problem Identification Process

Problem Identification Process        5/4x8


Problem Identification Process  :     

The process of identifying the research problem involves the following steps:


1. Management decision problem

The entire process begins with the identification of the difficulty encountered by the business manager/researcher. The manager might decide to conduct the study himself or gives it to a researcher or a research agency. Thus this step requires that there must be absolute clarity about what is the purpose of getting a study done. When the work is to be done by an outsider it is very important that discussion is

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Q.2 Elaborate Descriptive Research Designs.

Cross-sectional Studies   5

Longitudinal Studies    5


Cross-sectional Studies  :

Cross-sectional studies involve a slice of the population. Just as in scientific experiments one takes a cross-section of the leaf or the cheek cells to study the cell structure under the microscope, similarly one takes a current subdivision of the population and studies the nature of the relevant variables being investigated.


There are two essential characteristics of cross-sectional studies:


  • The cross-sectional study is carried out at a single moment in time and thus the applicability is most relevant for a specific period. For example, one cross-sectional study was conducted in 2002 to study the attitude of Americans towards Asian-Americans, after the 9/11 terrorist



Q.3 Recognize the advantages and disadvantages of using the questionnaire

Advantages   5

Disadvantage     5


Advantages  :


  • Probably the greatest benefit of the method is its adaptability. There is, actually speaking, no domain or branch for which a questionnaire cannot be designed. It can be shaped in a manner that can be easily understood by the population under study. The language, the content and the manner of questioning can be modified suitably. The instrument is particularly suitable for studies that are trying to establish the reasons for certain occurrences or behaviour.


  • The second advantage is that it assures anonymity if it is self-administered by the respondent, as



Q.1 Explain the levels of Data Editing.

Field Editing     5

Centralized in-house Editing     5


Field Editing :


Usually, the preliminary editing of the information obtained is done by the field investigators or supervisors who review the filled forms for any inconsistencies, non-response, illegible responses or incomplete questionnaires. Thus the errors can be corrected immediately and if need be the respondent who filled in the form, can be contacted again. The other advantage is that regular field editing ensures that one can also check that the surveyor is able to handle the process of instructions and probing correctly or not. Thus, the researcher can advise and train the investigator on how to administer the


Q.2 Explain the steps used in testing of hypothesis exercise

Setting up of a hypothesis     1.5

Setting up of a suitable significance level    1.5

Determination of a test statistic     1.5

Determination of critical region    1.5

Computing the value of test-statistic    1.5

Making decision     1.5


Setting up of a hypothesis :

The first step is to establish the hypothesis to be tested. As it is known, these statistical hypotheses are generally assumptions about the value of the population parameter; the hypothesis specifies a single value or a range of values for two different hypotheses rather than constructing a single hypothesis. These two hypotheses are generally referred to as (1) the null hypotheses denoted by H0 and (2) alternative hypothesis denoted by H1. The null hypothesis is the hypothesis of the


Q.3 Define Chi-square Test for the Goodness of Fit &

Chi-square Test for the Goodness of Fit    5

Chi-square Test for Independence of Variables     5

Answer :

Chi-square Test for the Goodness of Fit :

The actual survey data may be on a nominal or higher scale of measurement. If it is on a higher scale of measurement, it can always be converted into categories. The real world situations in business allow for the collection of count data, e.g., gender, marital status, job classification, age and income. Therefore, a chi-square becomes a much sought after tool for analysis. The researcher has to decide what statistical test is implied by the chi-square statistic in a particular situation. Below are discussed common principles of all the chi-square tests. The principles are summarized in the following steps:


  • State the null and the alternative hypothesis about a population.
  • Specify a level of



PROGRAM Master of Business Administration - MBA



Strategic Management and Business Policy

Assignment Set -1


Q.1 Write short notes on:

i. Strategic Window     5

ii. Strategic Drift          5


Strategic Window :

Companies need to evolve and adapt to changing situations, as is clear from the example of Shell that you read in the beginning of the unit. They should always look for opportunities and make the best of them at the right time. Here, we are referring to strategic windows, the concept which was introduced by Abell (1978). The basic idea behind the concept of a strategic window is this: there are only limited periods during which the fit or the match between the key requirements of a market and the


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Q.2 What are the four major types or levels of Competence?

Explain four major types or levels of Competence         10


Four major types or levels of Competence :

Competence is the ability to perform a task or achieve some objectives. Competence levels vary across organizations, and, also, within an organization from time to time. Difference in performance among companies in the same market and product category is, due to the difference in their competence levels. This happens because only some companies are able to demonstrate the competences demanded by particular competitive situations. This applies to a particular company also. Just for survival, a company needs to possess a particular level of competence; but, for clear competitive


Q.3  Illustrate the concept of BCG Portfolio Model.  

Explain the concept of BCG Portfolio Model.     5x2


Concept of BCG Portfolio Model :

The Boston Consulting Group (BCG) model is a growth-market share matrix, depicting a company’s competitiveness (cash flow generation or profitability) in terms of market growth rate, and, its relative market share. The model is also known as a portfolio matrix because, on the basis of the BCG matrix, a company can determine its optimal product portfolio on the basis of cash flow or profitability analysis of each of its products or product groups in terms of two dimensions, i.e., market growth and market share. The BCG model is based on the assumption that relative market share is a good indicator of profitability of a product or product group. The BCG model was originally conceived and developed in the early 1970s for analysis of performance or cash flow generation of strategic business unit (SBU) of a company. A strategic business unit is a division




Assignment Set -2

Q.1 Explain the Porter’s Competitive Threat Model.

Porter’s Competitive Threat Model       10


Porter’s Competitive Threat Model  :

A vital task of a strategist is to anticipate and/or recognize the nature of competition and potential threat from competitors and to develop appropriate response strategies. The most difficult task in this is to properly assess the magnitude of existing competition and correctly foresee the threat from new and


Q.2  Define Strategic Alliance. What are the various objectives or purpose for strategic alliance?

Strategic Alliance   3

Objectives or purpose for strategic alliance     7


Strategic Alliance :

Strategic alliance may be defined as cooperation between two or more organizations with a common objective, shared control and contributions (in  terms of resources, skills and capabilities) by the partners for mutual benefit. This definition can be expanded and made more comprehensive in terms of essential features or characteristics of strategic alliance. A typical strategic alliance exhibits five essential features or characteristics:


  • Two or more organizations join together to pursue a defined objective or goal during a specified period, but, remain organizationally independent entities;
  • The organizations



Q.3 Explain various types of strategic control given by Schreyogg and Steinman.

Types of strategic control     10


Types of strategic control  :

Schreyogg and Steinman (1987) have mentioned four types of strategic control:

  • Premise control
  • Strategic surveillance
  • Implementation control
  • Special alert control3

These controls have a time



PROGRAM Master of Business Administration - MBA
Sales, Distribution and Supply Chain Management


1. Explain Sales Quota. What are the different methodologies used to finalize sales
Sales Quota
Methodologies used to finalize sales quota

2. What are the various elements of physical distribution system?
Various elements of physical distribution system

3. Define Wholesalers. Explain various types of Wholesalers.
Definition of Wholesaler
Types of Wholesalers

 SET 2

1. Explain the concept of Demand Management. What are the various importance
of Demand Management?
Concept of Demand Management
Various importance of Demand Management

2. What do you mean by Procurement? What are the major steps in the
Procurement cycle?

Steps in Procurement Cycle

3. Explain Benchmarking. What are the various types of Benchmarking?
Various types of Benchmarking



PROGRAM Master of Business Administration – MBA
Services Marketing and Customer Relationship Management

1. Write short notes on:
i. Service Marketing Triangle
ii. Servuction Model
Service Marketing Triangle
Servuction Model

2. Explain GAP Analysis approach used for achieving conformance in services to
identify various gaps that occur during the service process.
Explain GAP Analysis

3. What do you mean by Self-service technologies and customer participation in
producing a service? Also explain various limitations of Self-service technologies.
Self-service technologies and customer participation
Limitations of Self-service technologies


1. Explain the eight different demand situations as identified Votter.
Eight different demand situations


2. What are the basic requirements for CRM implementation in an organization?
Explain the basic requirements for CRM implementation in an

3. Explain the concept of E-CRM. What are the various Opportunities and benefits
of E-CRM.
Explain E-CRM
Opportunities and benefits of E-CRM


PROGRAM Master of Business Administration- MBA
SEMESTER Semester 3
ISM 301- Software Engineering
BK ID B1965
CREDIT & MARKS 4 Credits, 30 marks Each
Note –The Assignment is divided into 2 sets. You have to answer all questions in both sets.
Average score of both assignments scored by you will be considered as your IA score. Kindly
note that answers for 10 marks questions should be approximately of 400 words.
Q.No Questions Marks Total
1 Define software engineering and briefly discuss about its evolution. Differentiate
between “software” and “hardware.”
Definition software engineering and discussion on its
Different between software and hardware.
2 What is an SRS? Explain the need and importance for having such a document.
Definition of SRS.
Need and importance of SRS.
3 Discuss Software project scheduling using Gantt charts.
Explanation of software project scheduling using Gantt
10 10
Q.No Questions Marks Total
1 What is a software design? Explain architectural design in detail.
Definition of software design.
Explaining the architectural design.
2 Describe system testing. Explain debugging and its approaches.
Explanation of system testing
Explanation of debugging and its approaches.
3 Define SQA. Briefly explain the SQA plan.
Definition of SQA
Explanation of SQA plan.


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